54db Privacy Policy

Who We Are

54db ("we", "us", "our", "the Platform") operates the online betting and casino platform accessible at https://54db.io. 54db serves the Bangladesh market, offering cricket betting, live casino games, slots, Mines, and Crash Bonus games to adult players aged 21 and above.

For the purposes of this Privacy Policy, 54db acts as the data controller in respect of the personal information collected from players registered on the platform. As data controller, 54db determines the purposes for which, and the means by which, personal data is processed.

If you have any questions about this Privacy Policy or wish to exercise any of your data rights, please contact us via the methods described in Section 13 of this document.

Data We Collect

54db collects personal data through a number of channels. The categories of data we collect, and the circumstances in which we collect them, are described below.

2.1 Registration Data

When you create a 54db account, we collect the following information:

• Full legal name;
• Date of birth (to verify that you are 21 years of age or older);
• Residential address in Bangladesh (city, district, full postal address);
• Mobile phone number (used for SMS verification and account communications);
• Email address (if provided during registration);
• Chosen username and encrypted password.

2.2 Identity Verification (KYC) Data

As part of our Know Your Customer (KYC) process, we may request and retain:

• A copy of your National Identity Card (NID), passport, or other government-issued photographic identification;
• A selfie or live photograph for identity matching purposes;
• Proof of address documents (e.g., utility bill, bank statement dated within the last three months);
• Proof of payment method ownership (e.g., a screenshot of your bKash or Nagad account showing your registered mobile number).

2.3 Transaction Data

We collect records of all financial transactions conducted through your 54db account, including:

• Deposit amounts, dates, and payment method used (bKash, Nagad, Rocket, Upay, Visa, Mastercard, bank transfer);
• Withdrawal requests, amounts, processing status, and destination payment method;
• Bonus credits, wagering activity, and promotional transactions;
• Net win/loss records across betting and gaming activity.

2.4 Betting & Gaming Activity Data

We collect records of your betting and gaming activity on the platform, including game selections, stake amounts, bet outcomes, session durations, and responsible gaming tool usage (deposit limits, session timers, self-exclusion requests).

2.5 Technical & Device Data

When you access the 54db platform, our servers automatically collect certain technical information:

• IP address and approximate geographic location (country, city);
• Device type, operating system, and browser version;
• Pages visited, time spent on pages, and navigation paths within the platform;
• Session timestamps and connection type.

2.6 Communications Data

If you contact 54db via live chat, email, or any other support channel, we retain records of those communications, including the content of messages, timestamps, and the resolution outcome, for quality assurance and compliance purposes.

2.7 Summary Table

How We Use Your Data

54db uses the personal data we collect for the following purposes:

3.1 Account Management & Service Delivery

We use your registration and identity data to create and maintain your 54db account, verify your identity and age (21+), process deposits and withdrawals, deliver betting and gaming services, and communicate account-related updates such as deposit confirmations, withdrawal notifications, and security alerts.

3.2 Legal & Regulatory Compliance

We are required to collect and retain certain personal data to comply with applicable anti-money laundering (AML) obligations, Know Your Customer (KYC) requirements, and responsible gaming regulations. This includes verifying the source of funds for large transactions and monitoring account activity for signs of problem gambling or financial crime.

3.3 Fraud Prevention & Platform Security

We use technical data, transaction records, and gaming activity data to detect and prevent fraudulent activity, unauthorised account access, bonus abuse, collusion, and other prohibited conduct described in our Terms & Conditions. IP address data is used to identify unusual login patterns and potential account compromise.

3.4 Responsible Gaming

We analyse gaming activity data to identify behavioural patterns that may indicate problematic gambling. Where such patterns are identified, 54db may proactively reach out to the player to offer responsible gaming tools, including deposit limits, cooling-off periods, and self-exclusion options.

3.5 Customer Support

Communications data collected through our support channels is used to investigate and resolve player queries and complaints, to train our support team, and to improve the quality of the support experience for all 54db players.

3.6 Platform Improvement & Analytics

Aggregated and anonymised technical and gaming activity data is used to improve the performance, reliability, and user experience of the 54db platform. This includes identifying popular game categories, understanding navigation patterns, and optimising page load times. Analytics are conducted on aggregated data — individual players are not identified in this process.

3.7 Marketing Communications

With your consent (which you may withdraw at any time), we may send you promotional communications about new games, seasonal offers (such as Eid or Pohela Boishakh promotions), bonus opportunities, and platform updates via SMS or push notification to your registered mobile number. You can opt out of marketing communications at any time by contacting support or updating your account notification preferences.

Legal Basis for Processing

54db processes your personal data on the following legal bases:

• Contractual Necessity: Processing required to create and manage your account, process transactions, and deliver the betting and gaming services you have signed up for;
• Legal Obligation: Processing required to comply with AML regulations, KYC obligations, and responsible gaming requirements applicable to the operation of our platform;
• Legitimate Interests: Processing for fraud prevention, platform security, and aggregated analytics, where these interests are not overridden by your rights and freedoms;
• Consent: Processing for direct marketing communications, where we have obtained your explicit consent prior to sending such communications.

Cookies & Tracking Technologies

5.1 What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites function correctly and efficiently, and to provide information to the site operator. 54db uses cookies and similar tracking technologies (such as local storage objects and session tokens) on the platform.

5.2 Types of Cookies We Use

5.3 Managing Cookies

You can control and delete cookies through your browser settings. Please note that disabling essential cookies will affect the functionality of the 54db platform — you may not be able to log in or access certain features if essential cookies are disabled. Disabling analytics or functional cookies will not prevent you from using the platform but may affect the quality of your experience.

Data Sharing & Disclosure

54db does not sell, rent, or trade your personal data. We share your data only in the limited circumstances described below.

6.1 Game Technology Providers

To deliver casino games and sports betting products, 54db shares limited account and session data with our licensed game technology providers, including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. These providers receive only the data necessary to authenticate your session and record game outcomes. They are contractually prohibited from using your data for any other purpose.

6.2 Payment Processors

To process deposits and withdrawals, 54db shares transaction data with our payment processing partners, including the mobile wallet operators bKash, Nagad, Rocket, and Upay, as well as card processing networks (Visa, Mastercard) and partner banks in Bangladesh such as Dutch-Bangla Bank, City Bank, BRAC Bank, and others. These partners process your payment data under their own privacy policies and are subject to applicable financial regulations in Bangladesh.

6.3 Identity Verification Services

To fulfil our KYC obligations, we may share identity documents and personal information with third-party identity verification service providers. These providers process your data solely for the purpose of verifying your identity on behalf of 54db and are bound by strict data processing agreements.

6.4 Legal & Regulatory Disclosure

54db may disclose your personal data to law enforcement agencies, financial intelligence units, or other regulatory bodies where we are legally required to do so, or where disclosure is necessary to prevent or detect a serious crime, protect the safety of an individual, or comply with a court order or legal process. Where legally permissible, we will notify you before making such a disclosure.

6.5 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of 54db's business assets, your personal data may be transferred to the acquiring entity as part of that transaction. We will notify registered players of any such transfer and the implications for their data prior to the transfer taking effect, where reasonably practicable.

Data Retention

54db retains personal data for as long as necessary to fulfil the purposes described in this Privacy Policy, and for as long as required by applicable law. The following retention periods apply:

After the applicable retention period expires, personal data is securely deleted or anonymised so that it can no longer be linked to an individual player.

Data Security

54db takes the security of your personal data seriously and has implemented a range of technical and organisational measures to protect it against unauthorised access, accidental loss, destruction, or disclosure.

8.1 Technical Measures

• 256-bit SSL/TLS encryption on all platform pages and transaction channels;
• Encrypted password storage — passwords are hashed using industry-standard algorithms and are never stored in plaintext;
• Two-factor authentication (2FA) available to all account holders for additional login security;
• Firewalls and intrusion detection systems monitoring platform infrastructure around the clock;
• Regular security audits and penetration testing conducted by independent security specialists.

8.2 Organisational Measures

• Access to personal data is restricted to authorised 54db personnel on a strictly need-to-know basis;
• All staff with access to personal data receive regular data protection and security training;
• Third-party service providers who process data on behalf of 54db are subject to contractual data security obligations;
• A formal data breach response procedure is in place to identify, contain, and notify affected parties in the event of a security incident.

Your Rights

As a 54db player, you hold the following rights in respect of your personal data. To exercise any of these rights, please contact our support team using the details in Section 13.

9.1 Right of Access

You have the right to request a copy of the personal data 54db holds about you. We will provide this information in a clear, readable format within a reasonable timeframe following your request.

9.2 Right to Rectification

If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You can update basic account information (such as your mobile number or email address) directly through your account settings. For changes to core identity information (name, date of birth), please contact support with supporting documentation.

9.3 Right to Erasure

You may request that 54db delete your personal data. Please note that we are legally required to retain certain data (such as transaction records and KYC documents) for defined periods, as described in Section 7. Where legal retention obligations apply, we will inform you which data can be deleted and which must be retained, and why.

9.4 Right to Restriction of Processing

You have the right to request that 54db restrict the processing of your personal data in certain circumstances — for example, while a dispute about the accuracy of your data is being resolved.

9.5 Right to Data Portability

Where technically feasible, you may request that 54db provide your personal data in a structured, commonly used, and machine-readable format, or transfer it directly to another service provider at your request.

9.6 Right to Withdraw Consent

Where 54db processes your data on the basis of your consent (for example, for marketing communications), you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

9.7 Right to Object

You have the right to object to the processing of your personal data where that processing is based on 54db's legitimate interests. We will cease processing unless we can demonstrate compelling legitimate grounds for the processing that override your rights, or unless the processing is necessary for the establishment, exercise, or defence of legal claims.

Children & Minors

The 54db platform is strictly for adults aged 21 years and above. We do not knowingly collect, process, or retain personal data from individuals under the age of 21. Age verification is conducted as part of the registration and KYC process to ensure compliance with this requirement.

If 54db becomes aware that personal data has been collected from an individual under the age of 21, we will take immediate steps to delete that data and close the associated account. Any funds held in an underage account will be handled in accordance with our Terms & Conditions and applicable law.

If you are a parent or guardian and have reason to believe that a person under the age of 21 has registered an account with 54db, please contact our support team immediately so that we can investigate and take appropriate action.

Third-Party Links

The 54db platform may contain references to third-party payment services (such as bKash, Nagad, Rocket, and Upay) and game technology providers (such as Pragmatic Play, Evolution Gaming, and Spribe). While we work only with reputable partners, 54db is not responsible for the privacy practices of third-party organisations.

Each third-party organisation operates under its own privacy policy. When you interact with a third-party payment platform or game provider interface, your data is subject to that organisation's privacy terms. We encourage you to review the privacy policies of any third-party services you use in connection with your 54db account.

54db does not control, and is not responsible for, the content or privacy practices of any third-party website or service. The inclusion of references to third-party services on the 54db platform does not constitute an endorsement of their privacy practices.

Changes to This Policy

54db reserves the right to update or amend this Privacy Policy at any time. Changes may be made to reflect updates in applicable law, changes to our data processing practices, new product features, or improvements to platform security. All amendments will be published at https://54db.io/privacy-policy with an updated "Last updated" date clearly displayed at the top of the document.

Where changes to this Privacy Policy are material — meaning they significantly affect the way we collect or use your personal data — we will notify registered players via a prominent notice on the platform or via SMS to your registered mobile number, at least 14 days before the changes take effect. Continued use of the 54db platform after the effective date of any updated Privacy Policy constitutes acceptance of the revised terms.

We encourage you to review this Privacy Policy periodically to stay informed about how 54db protects your information. The version history below shows major policy revisions:

Contact & Data Requests

If you have any questions about this Privacy Policy, wish to exercise any of your data rights as described in Section 9, or want to raise a concern about the way 54db handles your personal data, please contact our support team using the following details:

When submitting a data rights request, please include your registered username or mobile number and a brief description of your request so that our team can locate your account and respond efficiently. We may ask you to verify your identity before processing certain requests, in order to protect your account security.

If you are not satisfied with the way 54db has handled your data or responded to a data rights request, you have the right to escalate your concern through the appropriate channels available to you under applicable law.